BillboardPH went online in Sept, 2016.
On June 12, 2017, the Philippines will finally have its own BillboardPH Charts that will reflect exactly who and what Filipinos are listening to.
Why did it take all these months for the BillboardPH Charts to be developed?
Very simply, because they have to be right as our parent company Billboard itself has been doing music industry charts since 1940.
The Billboard Charts are the final word on who’s in, who’s out, and who’s lingering. The methods used in calculating the charts in 1940 are vastly different from 2017 as the industry has shifted gears, literally and figuratively, over the course of seven decades. (For an overview of how Billboard’s chart formulations evolved to the current process, read here)
Whilst BillboardPH was in its embryonic stages in April/May last year, our core administrative team paid visits to record labels, radio stations, major networks, and musical artists themselves to announce the forthcoming existence of Philippine Billboard Charts. Even amongst media outlets that ran their own charts based on the traditional route of requests or audience votes, the response was the same: it’s about time. To put it simply, an artist declared as “Number One On the Billboard Charts” truly deserves that recognition: it reflects music consumption (listenership and purchases) across different platforms.
The BillboardPH Charts are not vote-based and follow the same procedure and standards that Billboard US has in place. In a nutshell, this is how it happens:
1. Data are based on song streams, digital downloads, and video plays. The data sources approved by Billboard US are Apple Music, Spotify, and YouTube.
2. The data from the aforementioned sources are collated, weighted, and averaged by Nielsen Music which has worked with Billboard since 1991 and is a leading global provider of consumer info and insights.
3. BillboardPH organizes the summarised data into the localised charts: The Philippine Hot 100 Chart that includes both local and foreign acts; The Philippine Top 20 Chart will list only Filipino artists; and The Catalog Chart will list songs that are older than three years but are still being constantly streamed, viewed, and downloaded.
Check out the infographic below:
Physical sales—which have been dwindling worldwide as well— are not part of the equation because the figures are sadly negligible: in the low hundreds. If at all. (Contrast this with the country’s population of 100-plus million… you get the point) Should fans rediscover the tactile sensation of holding a physical product and purchase those products in substantial numbers, the chart formulation will undoubtedly be modified. Radio airplay is also currently not part of the equation as a standard system–and perhaps an industry agreement– for reporting airplay data amongst local radio stations nationwide currently does not exist.
To quote an old hit from the Carpenters (which reached Number 2 on the Billboard Hot 100 in 1970): we’ve only just begun.