They say youth is wasted on the young — partially because, when you’re young, you’re much more concerned with the things that won’t matter than the things that do, wailing ceaselessly about first loves and missed parties you won’t remember in 20 years anyhow. At least when you’re young, it’s easy to look good.
The Chainsmokers, now 27 and 32 (Drew Taggart and Alex Pall, respectively) aren’t really all that young anymore, but the duo has a direct line to the fair-faced masses, thanks to catchy dance-pop smashes like “Closer” and “Something Just Like This.” Tommy Hilfiger respects the power of pop, and recently named The Chainsmokers its latest brand ambassador.
The brand’s Fall 2017 campaign kicks off with a clip built around a remix of The Chainsmokers’ song “Young,” which speaks exactly to all those restless, romantic feelings. The guys perform the tune in flannels, sweaters, jackets, and jeans while driving down LA streets, illuminated by all-American color schemes.
The Chainsmokers previously worked with State Farm on a tear-jerker of a campaign featuring a fragile cover of “Don’t Let Me Down.” Check The Chainsmokers’ Tommy Hilfiger campaign kick-off below.