After going on a not-your-everyday MRT ride for “Crumble” (entertaining unsuspecting commuters in the process) and running the streets of Makati for “Talk”, on the evening of August 14, indie rock band Cheats dropped the “most satisfying video you’ll see all week” in the form of their “False Alarm” official music video. If you feel like you “got to get away”, as the lyrics say, then this is where you ought to run.
The visual is downright simple yet irresistible to the eye: frame after frame of relaxing kinetic sand. It’s very much like those videos that inexplicably make your skin tingle with relaxing sensations through what seems to be a mundane activity, like smearing paint, crushing objects, or power washing floors. Grab that feeling and accompany it with equally soothing beats and vocals, then you might just be replaying this one for the rest of the week. The music video was directed, shot, and edited by guitarist Kyle Quismundo, whose hands also star alongside the pink kinetic sand.
Cheats’s Candy Gamos tells Billboard Philippines about how the concept came to be:
“We decided to go with something really easy to shoot but super fun to watch. I’m a huge fan of satisfying videos and an avid collector of clays, slimes, and kinetic sands. When we were thinking of the theme for our next MV, Saab and I thought, “why don’t we just film a collection of satisfying videos?”
“We told our bandmate and director Kyle about the idea and we ended up watching kinetic sand videos the whole night. When he sent the first video draft to us, we couldn’t stop watching it. The simplicity of just watching someone play with kinetic sand was a great background to our song, which still had to be the star. I think Kyle did a fantastic job with that. We were pretty sure our fans would love it as much as we did, so we were just like, okay. We’re done. No revisions needed. We have it!”
Cheats and kinetic sand are admittedly one satisfying combination. Ok, now you can go back to your de-stressing session and hit replay.
You can also listen to “False Alarm” here: