Music retail chain Lyric and Harman Professional Solutions announced their partnership at the Glorietta in Makati last June 23. It coincided with the opening of Lyric’s 30th store, its second in Glorietta.
The partnership with Harman Professional Solutions brings even more power to the Lyric roster as the Samsung-owned company carries with it other renowned– even legendary– and commercially significant brands: JBL, Soundcraft, Digitech, AKG, dbx, and Lexicon to name a handful.
Lyric –officially Lyric Piano, founded by Chairman Severo Panganiban in 1964– started as a distributor for numerous piano brands and models from uprights to grands. While pianos continue to be an important and vital part of their business, the company has expanded its product line-up to include pro-audio gear and global musical instrument brands such as DW Drums, Nord Synthesizers, ESP/LTD Guitars, Tokai Guitars, Tech 21 processors, Meinl Cymbals, and Blackstar Amplification. Its most recent acquisitions also include industry warhorses Yamaha and Peavey, plus Paul Reed Smith Guitars.
Harman Professionals Vice President and General Manager Ramesh Jayamaran, Sales Manager Robert Tason, and Amanda Heng were present for the store/partnership opening along with Lyric GM Bel Sayson, and Lyric President Alma Joy Cristobal.
Jensen Gomez who once was part of the Lyric Marketing Team provided live music with a stripped down acoustic set.
According to both Mr. Jayamaran and Ms. Cristobal, Lyric and Harman have worked together successfully for many years beginning with Digitech and AKG products, and it was only a matter of time before the rest of the Harman product line, specially the venerable JBL, was brought to the table.
While it’s no secret that the music retail industry in the US has not exactly been in the pink of health, Mr. Jayaraman says Harman has adjusted and explains, “Globally, for our business, the market could be low but actually what we’ve done is pared down our products, our solutions, our customs. What you’ve seen [with Jensen’s in-store performance set-up] is a ‘one-hand carry single package’ that takes care of everything, and people will always get what they need from our new products. That’s what makes us unique.”
“From our perspective as we do our research, the Philippines for us is one of those countries that sits on top of our list. Our view on this market is bullish; you are one of our best markets,” Jayamaran adds with a smile. “From recording, making music in your house, with sound monitors from JBL, microphones and professional headphones from the AKG line… we basically start at that base level, all the way to touring bands. What I found in the Philippines, most of the touring stuff that you see, most of them actually use JBLs. We go from the musician who’s about to start to the musician who’s on the stage who’s a star.”
Cover photo from the Lyric Facebook page by Pol ‘Mikey Bustos Jr’ Yap